SLS58: How To: Building Podcast Listener Distribution

SLS58: How To: Building Podcast Listener Distribution

By Spreaker Live Show

Spreaker Live Show #58 for May 18th, 2016

Our Topic This Week: We dive into and discuss all the major Podcast Listening Apps and platforms. This is another new "Spreaker How-To" episode with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show.

Show Duration: 44 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum

Spreaker Blog Posts at http://Blog.Spreaker.com:
- How to schedule an episode on Spreaker Studio for Desktop
- Interview: Daniel J. Lewis, Speaker at the Podcast Movement
- Towards Podcast Movement!
- How to Create Your Perfect Podcast Intro
- Spreaker is sponsoring New Media Europe! London June 18-19th

In our comment and question segment:

Tamara Ford wrote:
I think Google is sort of copying Spotify. They've also recently added a Podcast section to their service. SLS55: Google Play Podcast Launch, Mobile Recording:

American Liberty Radio wrote:
Thank you, Rob. I appreciate all the information and I'm looking to upgrade some of my equipment. This was a great show and it helped. - SLS57: All About Microphones and How-To Use Them:

From Allan Tépper - Director, TecnoTur LLC and CapicúaF, Contributor, ProVideo Coalition magazine

Rob - I hope everything is well. I heard your Microphone episode today and would like to add some comments and additional relevant data to the valuable information you already presented.

Everything you said about dynamic versus condenser microphones is absolutely true. However, each time you apparently were trying to say the word “cardioid”, it sounded to me as if you were saying the word “cardio”. They are similar words and both are connected with the English word “heart”. With physical exercise, we talk about cardio (as in cardiovascular) and with microphones, we talk about cardioid. I must further clarify that cardioid (with microphones) is a type of a heart-shaped pickup pattern which is somewhat directional. Cardioid patterns exist with both condenser and dynamic microphones. In fact, each dynamic microphone you mentioned on the show today has a cardioid pattern, including the ATR2100 and the SM7B. The AT2005USB (which is the black version of the ATR2100, and I currently own a couple of AT2005USB) also has a cardioid pattern. The main microphone I currently use in my studio is a BP40 (also dynamic and from Audio-Technica, which I reviewed here) has a supercardioid pattern, which means that it rejects sounds from the sides even more than a typical cardioid pattern, but also means that the person speaking into it must be that more careful to be on-mic as opposed to off-mic. I like the sound of both the BP40 and the SM7B. Both the BP40 that I use and the SM7B that you use are black in color, which I happen to like.

Detailed Show Notes:

Let’s Dive into “Podcast Distribution Listening Apps”, below is a blend of hosting and listening platforms

Major Listening Platforms You Need to Submit Your Show RSS Feed To:
- Apple - iTunesConnect.Apple.com - Submit for Apple Podcasts/iTunes - 250K
- Google Play Music Podcasts - Google account + https://play.google.com/music/podcasts/publish
- Stitcher/Deezer - Submission Form - http://www.stitcher.com/content-providers
- TuneIn - Email Submission to Web http://help.tunein.com/customer/portal/emails/new?ticket[labels_new]=podcast&t=641867
- Most Smaller Podcast Listening Mobile Apps on iOS and Android pull catalog from iTunes podcast catalog API (scrapes)
- Blubrry.com Large Podcast Agreggator - Search to check the catalog - 200K
- Overcast iOS listening app - To add a podcast to the directory search, add its URL manually to an Overcast account. If it’s also in iTunes, it will show up within a day.
- Spreaker Podcast Radio Apps on iOS/Android/Web

Large Redistribution Platforms:

- SoundCloud - Hosts, but has 175M users
- iHeartRadio - Get in through Spreaker Pro plan
- Google Play Music Podcasts - Cache episodes/RSS feed
- Spreaker Listening Apps - iOS/Android - Pass-Through/Cache episodes/RSS feeds
- Spotify is slowly adding podcasts - Cache episodes/hosting

Distribution Destinations for SLS:
Spreaker, Website 19.8%
iPhone16%
Others14.7%
Spreaker, Android 12.8%
iTunes10%
Spreaker, iPhone 6.1%
iPad 5.4%
Overcast 5.3%
Android 2.6%
Pocket Casts 1.8%
Spreaker, iPad1.6%
adore.fm 1.1%
Windows Media Player 0.8%
twitter.com 0.6%
Spreaker, iPod Touch 0.3%
iHeartRadio 0.3%
iPod touch 0.2%
Zune 0.2%
Radioline 0.2%
poddvr.com 0.2%
Stitcher 0.1%

Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
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