Masters of Scale

Rapid Response: Balancing data with gut feeling, w/JetBlue's Joanna Geraghty

After record-shattering drops in revenue from Covid-19, JetBlue had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, shares how the airline built a new system for flexing the business, to ramp up only when demand rises, deploying cost cuts but no furloughs. As airlines grapple with a new global infection surge, Geraghty says her decisions rely on new types of data as well as gut feeling – from re-opening middle seats starting in January 2021 to expanding flights to London. The volume of choices Geraghty has to make and the uncertainty around the risks are dizzying. But despite the challenges, she says, JetBlue is rising up.Read a transcript of this episode at <a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter at <a href="https://mastersofscale.com/subscribe" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/subscribe</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.