Creating More Good Jobs In Your Community - with Martin Babinec
Joining Nick on the show today is legendary entrepreneur, Martin Babinec, the man responsible for TriNet, about the concept of communities among businesses, and why and how sectors seem to come together in certain places in the world.
Martin also discusses the importance of the role and responsibility that comes with doing well in business, and why it's crucial for those who lead to give back to the communities we create.
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KEY TAKEAWAYS
An idea is never quite enough. We need to find the customer to whom that idea fits best. It's far better to appeal to a smaller base for whom your idea fits well, than to dilute that idea in the hopes of reaching more people. People assume that communities such as Silicon Valley are the best place to begin a start-up because of the money available there. In actual fact, start-ups do well there because of the culture. Leaders plant their flag in the sand, sometimes in unknown or untapped places. People follow these ideas and leaders, and the more that follow, the larger these communities become. This phenomenon is known as a "magnet city" All relationships, personal or business, begin with shared creative collision or referral by trusted source. When seeking to build a community, we must tap into these primal requirements.BEST MOMENTS
'I started to learn how to get relationships built that would lead me to those customers'
'Entrepreneurs who are successful give back to that next generation'
'They sit on the sidelines because they don't know how to help. They don't know how to plug in'
'Get the right people into the room'
'Culture is easier to influence in a smaller environment'
VALUABLE RESOURCES
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks
Martin Babinec - https://babinec.com
Martin Babinec LinkedIn - https://www.linkedin.com/in/martinbabinec/
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
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