The Winging It Podcast

42. How to find your brand identity

In this episode I'm talking to Charlotte Ferris from Medialuxe about how to find your brand identity. Charlotte is not only a brilliant brand consultant and copywriter, but she was the first person I thought of when it came to writing the copy for Partner in Wine.We discuss; the three things that make up your brand identity, common mistakes people make, and the value of outsourcing experts when developing your brand.Lucy's Instagram: <a href="https://www.instagram.com/lucyhitchcock_">https://www.instagram.com/lucyhitchcock_</a>Media Luxe's Instagram: <a href="https://www.instagram.com/medialuxe_/">https://www.instagram.com/medialuxe_/</a>Partner in Wine's Instagram: <a href="https://www.instagram.com/partnerinwineuk/">https://www.instagram.com/partnerinwineuk/</a>Sassy Digital's Instagram: <a href="https://www.instagram.com/sassydigital/">https://www.instagram.com/sassydigital/</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Lucy Hitchcock shows you how to build, maintain and totally own a career that you love in Winging It - the podcast! Whether we're chasing our dream career, or running our own thing there's one thing we all have in common - we feel like we've got no clue what we're doing. How could someone make me a manager? Am I qualified enough to run my own business? How can I bag that dream job I've always been after? Am I ready to take a leap of faith and quit my 9 to 5? And one of the biggest questions of all - 'do I have what it takes to do what I love and make money from it?'The Winging It Podcast is all about taking that imposter syndrome, grasping your success with both hands and running with it. Success means different things to everyone, and after quitting my corporate agency marketing Job in 2015 I finally found my meaning of success. No it wasn't getting my first customers and having money in the bank, but turning up to my desk at 9am every day to a job that I LOVE and that I thrive at (even though half of the time, I do feel like I'm Winging It).The Winging It Podcast is here for business babes and savvy career women to help you learn how to build, maintain and totally own a career that you love with a heavy emphasis on prioritising your own wellness to live your happiest life. I've got some incredible business owners and career babes lined up to share their expertise and business stories with you for some helpful tips along the way! See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for privacy and opt-out information.