Masters of Scale

What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman

Rent the Runway co-founder Jenn Hyman knows: Behind every successful business is another business backstage, one you might not expect. Rent the Runway is known for creating a glamorous "closet in the cloud,” but as Hyman explains, it achieved unicorn status by mastering a few less glamorous businesses — including the world’s largest dry-cleaning operation, and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart Butterfield (Slack).Read Jenn Hyman's essay on the making of this episode: <a href="https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/</a>Learn more about the Venardos Circus: <a href="https://www.venardoscircus.com/" rel="noopener noreferrer" target="_blank">https://www.venardoscircus.com/</a>Listen to Stewart Butterfield on Masters of Scale: <a href="http://listen.mastersofscale.com/StewartButterfield" rel="noopener noreferrer" target="_blank">http://listen.mastersofscale.com/StewartButterfield</a>Read a transcript of this episode at <a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter at <a href="https://mastersofscale.com/subscribe" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/subscribe</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.