Freakonomics Radio

354. How to Be Creative

<p>There are thousands of books on the subject, but what do we actually know about creativity? In this new series, we talk to the researchers who study it as well as artists, inventors, and pathbreakers who live it every day: Ai Weiwei, James Dyson, Elvis Costello, Jennifer Egan, Rosanne Cash, Wynton Marsalis, Maira Kalman, and more. (Ep. 1 of the “How to Be Creative” series.)</p>

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior.


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