TED Business

To make a company change, turn up the heat | Vinay Shandal

What do you do when a company doesn’t act in line with your values? Boycott? Divest? In essence, stop the flow of money? That's the typical advice. But sustainability consultant (and former comedian) Vinay Shandal says we’re missing a whole set of tools more effective than walking away. He looks to the most intimidating and influential profit-chasing investors in the world for techniques on how to make real social change. 
After the talk, Modupe chats with Corey Hajim, TED’s Business Curator, to try to apply Vinay’s ideas to their own lives. Without getting exhausted.

Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too.