The Winging It Podcast

48. How to build anticipation around a launch with Emma Phipps, Founder of Beau Tie UK

In this episode I'm talking to Emma Phipps about how to build anticipation around a launch whether that's launching your business or a new product. Emma is the creator of Beau Tie, a luxury accessories brand making handmade products including bow ties, scrunchies, and pet accessories out of reclaimed and vintage fabrics. After nine years of growing her business, and a successful 2020 where she had numerous sell out launches, Emma has a lot to share about this topic.We discuss; how she uses Instagram Stories when launching new products, the value in showing the imperfect behind-the-scenes of your business, and whether you can ever post too much about your product ahead of a launch.Lucy's Instagram: <a href="https://www.instagram.com/lucyhitchcock_">https://www.instagram.com/lucyhitchcock_</a>Beau Tie's Instagram: <a href="https://www.instagram.com/beautieuk_/">https://www.instagram.com/beautieuk_/</a>Partner in Wine's Instagram: <a href="https://www.instagram.com/partnerinwineuk/">https://www.instagram.com/partnerinwineuk/</a>Sassy Digital's Instagram: <a href="https://www.instagram.com/sassydigital/">https://www.instagram.com/sassydigital/</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Lucy Hitchcock shows you how to build, maintain and totally own a career that you love in Winging It - the podcast! Whether we're chasing our dream career, or running our own thing there's one thing we all have in common - we feel like we've got no clue what we're doing. How could someone make me a manager? Am I qualified enough to run my own business? How can I bag that dream job I've always been after? Am I ready to take a leap of faith and quit my 9 to 5? And one of the biggest questions of all - 'do I have what it takes to do what I love and make money from it?'The Winging It Podcast is all about taking that imposter syndrome, grasping your success with both hands and running with it. Success means different things to everyone, and after quitting my corporate agency marketing Job in 2015 I finally found my meaning of success. No it wasn't getting my first customers and having money in the bank, but turning up to my desk at 9am every day to a job that I LOVE and that I thrive at (even though half of the time, I do feel like I'm Winging It).The Winging It Podcast is here for business babes and savvy career women to help you learn how to build, maintain and totally own a career that you love with a heavy emphasis on prioritising your own wellness to live your happiest life. I've got some incredible business owners and career babes lined up to share their expertise and business stories with you for some helpful tips along the way! See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for privacy and opt-out information.