How The E-Commerce Sneaker Company GOAT Achieved GOAT Status

Hear from GOAT cofounder and CEO Eddy Lu about big, public and most importantly, resolved founder fights, insight on when to know it’s time to pivot or quit, how GOAT differentiates itself from other sneaker e-commerce sites -- and one of GOAT’s early and clever growth hacks to convince consumers the company had more merch than they actually did.