Online Stores Use Tech to Reduce Returns

E-commerce is exploding during the pandemic, but for customers, it can be hard to find the right fit without the luxury of a physical dressing room. That is leading to consumers returning clothes en masse. Reporter Suzanne Kapner joins host Amanda Lewellyn to explain why that is a problem for retailers, and how they are turning to tech for solutions. Christopher Zinsli is our supervising producer. Kateri Jochum is the executive producer of WSJ Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices