Can we be ‘nudged’ to act on climate change?

Can we be ‘nudged’ to act on climate change?

By BBC World Service

Drastic change is needed to limit the increase in the global temperature caused by climate change. More than two-thirds of global greenhouse gas emissions come from how we live our lives. But the behaviours that drive these emissions tend to be deeply habitual and hard to shift - the way we heat our homes, what we eat and how we travel to work. And our behavioural good intentions all too often fail to translate into action. So our climate question this week is how we can be nudged, or even shoved, to change?

Guests: Elisabeth Costa, senior director, Behavioural Insights Team Erik Thulin, behavioural science lead at the Centre for Behaviour and the Environment at Rare Professor Martine Visser, behavioural economist at the University of Cape Town Mo Allie, BBC reporter in Cape Town

Presented by Graihagh Jackson and Neal Razzell Produced by Alex Lewis Researched by Zoe Gelber Edited by Emma Rippon

And if you’ve got a climate question, then email the team: theclimatequestion@bbc.com

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