Hidden Brain

The Snowball Effect

<p>Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist <a href="https://www.asc.upenn.edu/people/faculty/damon-centola-phd">Damon Centola</a> about social contagion, and how it can be harnessed to build a better world.</p>

Why do I feel stuck? How can I become more creative? What can I do to improve my relationships? If you’ve ever asked yourself these questions, you’re not alone. On Hidden Brain, we help you understand your own mind — and the minds of the people around you. (We're routinely rated the #1 science podcast in the United States.) Hosted by veteran science journalist Shankar Vedantam.