Decanting the World of Wine with Alex Layton, Decanter’s Head of Marketing
What are top wine trends experts are seeing in 2021? How is Decanter judging natural wine in competition? How does Decanter China differ from their other media strategy?
Today, we’ll be diving into the world of wine with Alex Layton, Decanter’s Head of Marketing.
Decanter is the world’s leading wine media brand with a total monthly organic reach in excess of 2.2 million, covering the whole media ecosystem through digital, print & social media in addition to a world-leading global events and awards programme.
This includes:
· Decanter Magazine, founded in 1975 and Europe’s best-selling wine magazine read in over 100 countries
· Its websites Decanter.com – home of Decanter Premium, an online resource providing full access to exclusive scores and tasting notes on more than 1,000 wines every month. Alex provided our listeners with a 25% discount on your Decanter Premium by using the code BIC21
· DecanterChina.com - a bilingual website dedicated to the ever-growing audience of wine lovers in China
· The Decanter World Wine Awards – the world’s largest wine competition
· And the Decanter Fine Wine Encounters - Europe and China’s premier consumer wine events which now includes a recently-launched virtual events and masterclass programme.
Serving UK and global audiences at scale, Decanter has a data-driven, digital-powered, and strong heritage print magazine that connects their audiences at all stages of their wine purchasing journey.
Find out more: https://www.decanter.com
Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world.
Follow us on Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
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