TPP416: The REAL reasons property prices go up

This week we’re taking a look at the real reasons why property prices go up Many people think property prices rise due to supply and demand. Some think it’s to do with inflation, and some think it’s about location.  So who’s right?  Or, could it be a combination of them all?  In today’s episode Rob & Rob are revealing everything! Here’s what to expect on this week’s property podcast episode A few weeks ago, on an episode of Ask Rob & Rob, we had a caller named Jonathan who wanted to know why property prices rise, after reading an article on housing supply.  And while The Robs answered Jonathan’s question, they’re expanding on it today and are delving right into the detail. To kick things off, did you know that each property is in two separate markets?  You may have thought that there was only one market, the property market, but there’s actually two. The services and assets markets.  So now you might be wondering what the difference is between the two, and how they work differently to increase property prices.  And that’s exactly what Rob & Rob are digging into today. They’re taking a look into the report that Jonathan referenced and have dissected it so it’s more digestible.  Make sure you tune into today’s episode for some more valuable knowledge bombs on why property prices increase from Rob & Rob.   In the news This week’s news story is ‘demand for rental accommodation in London collapses’.  Of course, this headline is somewhat misleading as the article is actually referencing a particular type of rental property, which is shared accommodation.  In West Central London, demand is down 43% compared to last year and East London down 19%. This doesn’t come as much of a surprise as London is struggling and you’d expect shared accommodation to be the worst hit over the past 12 months.  Another headline that caught our eye was from Letting Agent Today. ‘Victory for Airbnb in first round of battle for short lets regulation’.  The Scottish Government had drawn up a licensing scheme that would give local councils the power to issue licences on homes that advertised on Airbnb and similar websites.  Meaning that possible short-term lets and holiday lets could need planning permission before being allowed to let, along with stricter health and safety measures.    Hub extra This week’s Hub Extra resource is another book recommendation, but this time from Rob D.  It’s called ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’ by Rory Sutherland.  He’s the vice chairman of WPP which is a massive advertising agency. The book is about how everyone in business makes their core decisions based on logic, however most people’s buying habits aren’t governed by logic.  So by approaching things in a logical way you miss great solutions to problems that are often simpler and cheaper than the solution that logic directs you to.  It’s a fascinating book that combines business, marketing and psychology so if you like any of those topics then we recommend you give this a read.   Let’s get social We’d love to hear what you think of this week’s Property Podcast over on Facebook, Twitter or Instagram. You might even have a topic you’d like us to cover in the future - if so, pop us a message on social and we’ll see what we can do. Make sure you’ve liked and subscribed to our YouTube channel where we upload new content every week!  If that wasn’t enough, you can also join our friendly property community on the Property Hub forum. See omnystudio.com/listener for privacy information.