The Extraordinary Business Book Club

Episode 261 - Let's Play with John Williams

'Everything is sales... the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the book up and flicking through it. And if all those things occur in the right way, then the chances are you'll buy the book.' John Williams is an ideas guy, and he helps other people make their ideas happen too. He's also a very experienced marketer and business book writer, and in this conversation he shares exactly how he knocked out a full first draft of his new book F*ck Work, Let's Play in just nine days...  Packed with practical inspiration for entrepreneurs and writers, this is a fascinating under-the-hood glimpse into the mindset and methods of someone who's succeeded at both.

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.