What I'm working on RIGHT NOW
Nick is often asked about what he is doing right now in his businesses so in this episode he shares great content about his priorities at the moment and the actions he is taking to achieve them.
Working quarterly the current three priorities for Nick and his team are to attract an abundance of buyers, not browsers, create a 10/10 experience for both clients and the team and to launch the first big in-person event in the UK in 2021.
With ambitious priorities, this is a great opportunity to hear in detail about the actions Nick and his team are taking to successfully achieve their goals as Nick explains exactly what things look like in action.
KEY TAKEAWAYS
Attract an abundance of new buyers, not browsers Sales of Mat Elwell’s ‘Open with a Close’ book is a lead generator selling through Facebook and YouTube ads. You can build a database but a smaller number of people who have bought something is a group of people who are more committed than a larger group who access for free. Our Pop up products are a short course that is easy to consume and easy to buy. the pop-up product for Expert Empires will be focused around mastermind and for the Elite Closing Academy, it will focus on how to overcome money objections. The biggest challenge with sales is people responding so we are focusing on connecting with people in other ways first. We are working towards a more structured plan for the initial consultation with a client and restructuring the Mastermind groups to make them smaller and more intimate. Creating a directory for all the clients provides them with more exposure and helps them to connect more easily with each other. We are currently streamlining all our data to ensure it’s easier to navigate and access. In September/ October this year there will be a face to face Expert Empires event.
BEST MOMENTS
‘A different platform gives us a wider reach
‘I’m an open book and more than happy to share’
‘Launching Pop-Up Products is about attracting buyers not browsers’
VALUABLE RESOURCES
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
