FOMO Sapiens with Patrick J. McGinnis

26. Influence, and the Psychology of Persuasion

Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.
Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.
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Patrick J. McGinnis, creator of the term FOMO (Fear of Missing Out), talks to leaders in business, entrepreneurship, politics, and culture. How do they choose from among the many opportunities in their busy lives and find the courage to miss out on the the rest? Patrick is the author of "The 10% Entrepreneur."