Product Journeys: Apple's iPhone (The Purple Project)

In 2003, Apple was working on new types of inputs for the Mac. The plan was to get rid of the mouse and keyboard, and the team began to experiment with multitouch — rotating and zooming on-screen with a few careful flicks of the finger. One of the first prototypes of a finger-controlled tablet was known as Model 035, a large white tablet that looked something like a clunky precursor to the iPad. But at the same time, the mobile phone race began to take over and Apple made an important decision to change direction, that would revolutionize phones forever.  This episode is brought to you by: SIEMENS is running a new, free webinar on July 29th at 2 pm ET called Building a sound, digital foundation for hardware startups. You can register here. Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship. Earth Class Mail scans and digitizes you physical mail and makes it available to you on mobile or desktop or even Google Drive or Dropbox. Rocketship listeners get 25% off their subscription for the first 3 months by going to earthclassmail.com/rocketship. Rocketship is brought to you by The Podglomerate. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.    Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.