Product Journeys: Asana
Founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google-and-Facebook engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. They took their internal Facebook tool and commercialized it, launching publically in 2011. Since they, they've been trying to simplify the "work about work in Moskovitz's own words.
Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. Follow along as Anna Marie Clifton takes us through how Asana built their new Automation product, in an attempt to "Automate away the work about work".
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