How Airbnb approaches SEO

SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017. Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here. This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today. This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP.  *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.    Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.