A Marketing Chat with My Head of Marketing
Nick and Adam discuss both what’s working well and what’s not working well in marketing campaigns currently.
The landscape for marketing is continually changing so being able to test, measure and adapt your marketing strategies to achieve the right balance is crucial.
We are subject to 1,000 – 2,000 marketing messages every day so getting your message right is the only constant and the most important aspect of any campaign. This is a great opportunity to hear about what truly successful marketing looks like and why you need to have continuity and focus in your marketing if you want to make it work
KEY TAKEAWAYS
What works best at any time is having a plan and you need to have an individual plan for each route There must be continuity in the message from start to finish If you are always looking for the quick win you are always going to be searching for the next thing If you put the time and effort, energy and attention into one campaign working well it can work over a longer period of time Mapping a campaign can identify the part that is not working There are key data points in any campaign Knowing the data and the numbers is a crucial element in any campaign The relationship between sales and marketing is vital in identifying any steps that are not working The standard lead generation campaign no longer works as well as it has previously. Leading with content is successful prior to direct marketing It’s important to test to see what works Either end of the spectrum is unsuccessful you need a combination of both content and direct response marketing The only thing that doesn’t change is getting your message right You need to adapt marketing campaigns with the changing trends and patterns
BEST MOMENTS
‘Focus in on one campaign at a time’
‘We still try and keep our focus on one thing at a time and execute it really well’
‘Too many people try to do too many things at the same time’
VALUABLE RESOURCES
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
