Influencing change: Can social media help fight climate change?
Social media influencers are professionals at convincing their followers to buy the latest and trendiest products on the market. But what if influencers encouraged their followers to live sustainably?
Will their audience listen? Does it stem from hypocrisy? And could they make a real difference?
On this episode of Sky News ClimateCast hosts Anna Jones & Katerina Vittozzi speak to founder of the UK's leading influencer authority CORQ to discover what power a social media influencer has in the fight against climate change. Plus they speak to Love Island contestant Eyal Booker and Strictly Come Dancing pro Katya Jones about how they combine glitz and glamour with climate conscious to become eco-friendly influencers trying to educate their followers about the climate emergency.
Plus, we'll have this week's headlines from Katerina who joins us live from Bangladesh where she's been speaking to COP26 President, Alok Sharma.
Will their audience listen? Does it stem from hypocrisy? And could they make a real difference?
On this episode of Sky News ClimateCast hosts Anna Jones & Katerina Vittozzi speak to founder of the UK's leading influencer authority CORQ to discover what power a social media influencer has in the fight against climate change. Plus they speak to Love Island contestant Eyal Booker and Strictly Come Dancing pro Katya Jones about how they combine glitz and glamour with climate conscious to become eco-friendly influencers trying to educate their followers about the climate emergency.
Plus, we'll have this week's headlines from Katerina who joins us live from Bangladesh where she's been speaking to COP26 President, Alok Sharma.
