Beautiful Misfits

TKE: Fashioning a greener future, with Edzard van der Wyck, Sheep Inc co-founder

Sheep Inc is a new kind of fashion brand and its knitwear leaves behind zero emissions, zero harm and zero waste. The attention to detail needed to create this kind of accountability is staggering - involving everything from sourcing wool from regenerative farms to solar-powered knitting machines. Even the sheep that produce the company's wool are fed food that makes them burp less – and produce less methane.
Sheep Inc is also a radically transparent brand and you can access entire provenance of your jumper by just scanning its tag. Mary as she talks to co-founder Edzard van der Wyck about what made him want to create this kind of fashion forward brand - and whether the industry as a whole is ever going to clean itself up.
Mary's new book, Rebuild: how to thrive in the new Kindness Economy is available to buy now.
To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com
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Beautiful Misfits don’t accept the status quo. They know instinctively the way we’re living today is broken. But they believe the world can be a better place. And they fearlessly take the imaginative leap to change it. Join Mary as she talks to the authors and businesspeople, designers and poets, who are using their unique perspective to create a better, more beautiful, future. Their life lessons are sometimes funny, at others moving, but always insightful. And one thing is clear: we’ve never needed these beautiful misfits more.
A Pixiu production.