When is the Right Time to Set Up Back-Office Systems and Processes?
Nick takes a look at the balance between sales and marketing and developing systems and processes
He shares his own experiences and explains why it’s about the timing because any system needs to have clients going through it and so sales must be the initial focus but having a system of some sort is something that will benefit any business
With great content that will help anyone in business get a balance that works this is a must-listen episode.
KEY TAKEAWAYS
Any business will benefit from systems and processes What is going to be most beneficial to your business? Sales and marketing are the primary focus at the start and systems can come later You won’t know how effective a system is until it has had clients go through it Any system will need refining as the business develops You need to achieve a balance between systems and sales and marketing Start with sales and marketing and as soon as you get some results and clients set up the systems and processes you need Developing your systems and processes is ongoing as your business grows You need to work out what sells and have a proven concept before you set up systems and processes
BEST MOMENTS
‘Some people start to build systems and processes before they have any clients’
‘We are continually working to optimise our systems and processes’
VALUABLE RESOURCES
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
