The delta of it all: Digiday’s top trends of 2021 so far

The media and marketing industries seem to be approaching another inflection point. The delta variant is beginning to put the brakes on the return to normal that had been underway since the start of the year. That makes mid-August — already a typically slower part of the year — an opportune time to catch up on the top trends of the ever-changing moment. In this week’s Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson talk about the delta that marketers and media companies are finding themselves in. Spring’s stability has given way to a summer of uncertainty, cracking open the question of how businesses will fare in the fall. Fortunately, the swings of the past year and a half has positioned companies well for this state of flux. The conversation spans the status of companies’ plans to return to the office and host in-person events, the advertising rebound that businesses have experienced this year, how companies continue to build up their commerce businesses, publishers’ shifting subscription strategies as retention becomes the priority and the latest wave of media consolidation.