Why am I so invested in Alabama sorority TikTok?

Last week, videos of students hoping to join a sorority at the University of Alabama exploded on TikTok. For You pages were all about girls’ outfits and preferred houses, and for some reason, users could not get enough. Why did we get so caught up in rush week? Vox’s Rebecca Jennings (@rebexxxxa) joins Adam Clark Estes to discuss. References:  Read Rebecca’s explainer here. Enjoyed this episode? Rate Recode Daily ⭐⭐⭐⭐⭐ and leave a review on Apple Podcasts.   What do you want to learn about on Recode Daily? Send your requests and questions to recodedaily@recode.net. We read every email!    Subscribe for free. Be the first to hear the next episode of Recode Daily by subscribing in your favorite podcast app.   Learn more about your ad choices. Visit megaphone.fm/adchoices This episode was made by:  Host: Adam Clark Estes (@adamclarkestes) Producer: Alan Rodriguez Espinoza (@ardzes) Engineer: Paul Robert Mounsey Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices