Can we be ‘nudged’ to act on climate change?

Can we be ‘nudged’ to act on climate change?

By BBC World Service

Another chance to listen to an episode that asks whether we can change our ways. Drastic change is needed to limit the increase in global temperature caused by climate change. More than two-thirds of greenhouse gas emissions worldwide result from how we live our lives. But the behaviours that drive these emissions tend to be deeply habitual and hard to shift - the way we heat our homes, what we eat and how we travel to work. And our behavioural good intentions all too often fail to translate into action. So our climate question this week is how we can be nudged, or even shoved, to change?

First broadcast on 1st March 2021

Guests: Elisabeth Costa, senior director, Behavioural Insights Team Erik Thulin, behavioural science lead at the Centre for Behaviour and the Environment at Rare Professor Martine Visser, behavioural economist at the University of Cape Town Mo Allie, BBC reporter in Cape Town

Presented by Graihagh Jackson and Neal Razzell Produced by Alex Lewis Researched by Zoe Gelber Edited by Emma Rippon

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