The Extraordinary Business Book Club

Episode 283 - Exponential with Azeem Azhar

Humans don't easily 'get' exponential growth - we've evolved in a linear world, and the pace of change we're facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we're to thrive in the modern world.  We also talk about synergistification, aligning your content creation and community to build your brand and your business (ok it's not a word, but it should be).  Insightful and intriguing, this is definitely not an episode to miss.

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.