Q&A with Expert Empires Community
In this in live depth and wide-ranging Q&A Nick answers a range of questions from the Expert Empires community
He discusses how to launch a new project, rising to the challenge of being a successful public speaker through to the importance of niching as a short term marketing concept
This is a great opportunity to hear the questions that the community have and great in-depth answers from Nick who also shares great examples from his own journey
KEY TAKEAWAYS
Having 3 tiers of packaging helps make it clear what people are getting There needs to be an entry-level, mid-level with group access to the expert and a top tier with 1:1 access You need to reward people for their loyalty Have a smaller number of clients for a larger amount of money You need to be niched and specific about the group you want to serve When you are launching a new project work with those who have expressed an interest The mistake people make is trying to appeal to everyone Everyone wants a result, an outcome and when your marketing message speaks to this people will come to you Whatever product or service you are selling, you are selling an outcome of happiness or a variation of it Training in a safe environment can really help with successful public speaking as it builds muscle memory and provides the opportunity to practise if you recruit someone to a role and there are lots of things they don’t want to do then they are not the right person for the role Ultimately all staff problems stem from the leadership so establishing values and expectations is key Once you have niched and got people’s attention you can broaden your approach Reduce the likelihood of burnout by moving to a one too many approach
BEST MOMENTS
‘People totally buy into people’
‘Niching is a short term marketing concept’
‘It’s always easier to monetise expertise that leads people to getting financial results’
VALUABLE RESOURCES
https://keapnow.com/empirebuilders
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
