Land of the Giants

How Apple Got Its Groove Back

In 1997 Apple was on the verge of bankruptcy and falling far behind its biggest competitor, Microsoft. But that all changed when Apple started building revolutionary new devices that strayed from its roots as a computer company. The iPod and the iPhone propelled Apple from an underdog to the company that dominates the way we think about consumer electronics today.

Hosted by Peter Kafka (@pkafka)

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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars?

From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.