How to Build a Following & Adapt to Algorithms of Social Media with Brittany Xavier

One piece of advice I can give to any budding entrepreneurs is to not be afraid to consult and bounce ideas off of others in your industry. I believe we can learn so much from others who are in similar positions and have similar goals. We don't need to compete against one another, but support each other! I spoke with Brittany Xavier, who I’m sure had graced your social media feeds! Brittany is a former marketing executive turned Global Style Influencer. Her effortless style has made her a social media icon and creative director with a following of nearly 5 million. We talk about what goes into building her digital presence, why she decided to get on TikTok, what it’s like working with her husband and more!

I love her content so much. Her recent venture into TikTok has led to over 3.5 million engaged fans in an expanded demographic. Most recently, in an effort to do her part, Brittany has used her influence to raise awareness and funds for non-profit @getusppe in addition to producing thousands of PPE ear guards (with a 3D printer) for frontline healthcare workers with her husband and 14-year-old daughter Jadyn. She has managed to have the fast-paced life of a thriving entrepreneur, influencer, creative director, wife and mother juggling it all and giving back.

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