Beautiful Misfits

TKE: How sports can help save the planet, with Michael Doughty, Hylo

More than three billion people watched the last World Cup final. The reach–and potential impact–of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn’t yet making quite such an impact.
Michael Doughty wants to change all that. A former professional footballer, he’s co-founder of Hylo athletics–renewable, carbon-negative and recyclable trainers–and is on a mission to put considerations for the planet at the heart of the conversation around sport.
But does Michael think football–and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business?
To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com
Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration.
Want to keep up-to-date with all things Portas? Follow us here:
Instagram ** Linkedin ** Twitter

Beautiful Misfits don’t accept the status quo. They know instinctively the way we’re living today is broken. But they believe the world can be a better place. And they fearlessly take the imaginative leap to change it. Join Mary as she talks to the authors and businesspeople, designers and poets, who are using their unique perspective to create a better, more beautiful, future. Their life lessons are sometimes funny, at others moving, but always insightful. And one thing is clear: we’ve never needed these beautiful misfits more.
A Pixiu production.