Beautiful Misfits

TKE: Developing healthy food relationships with Mark Cuddigan, CEO of Ella's Kitchen

Ella’s Kitchen is a lot more than a baby and toddler food company.
Its core mission is to improve children’s lives by developing healthy relationships with food. 
But it’s also a B Corps - which means it takes its responsibilities to people and the planet very seriously. It lobbies on company tax rules. It donated over 900,000 food pouches during the pandemic. 
Ella’s Kitchen faces challenges, however – not least the fact that their products are packaged in single-use plastic. There’s also, as we know, the constant debate about just how healthy food pouches are. 
Join Mary as she talks to CEO Mark Cuddigan about his vision for the company – and his work to ensure that all businesses put people and the planet alongside profit.
To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com
Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration.
Want to keep up-to-date with all things Portas? Follow us here:
Instagram ** Linkedin ** Twitter

Beautiful Misfits don’t accept the status quo. They know instinctively the way we’re living today is broken. But they believe the world can be a better place. And they fearlessly take the imaginative leap to change it. Join Mary as she talks to the authors and businesspeople, designers and poets, who are using their unique perspective to create a better, more beautiful, future. Their life lessons are sometimes funny, at others moving, but always insightful. And one thing is clear: we’ve never needed these beautiful misfits more.
A Pixiu production.