Episode 2: Staying true to your why

What does it look like to stay true to your "why", and how can it lead to better business decisions? Finding your why and building a business around that is something we hear a lot but how does it work in reality? Features Stephen Tracy, a data strategist who left Google to build a B-Corp-certified and sustainable scented candle business Keap.

This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.