Decoder with Nilay Patel

How an Excel TikToker manifested her way to making six figures a day

Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020. Nilay Patel talks to her about how she built the business, how she uses energetics to go viral, and why her relationship with social media is so different than other creators and influencers,

Links:
Excelerator Course
A Microsoft Excel influencer quit her day job and is making 6 figures from her unconventional way of teaching spreadsheet hacks, tips, and tricks


Transcript:
https://www.theverge.com/e/22571899

Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone, and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder. 
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Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.