Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.
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Jonah Berger and I Discuss How to Change Anyone's Mind and …
His book, The Catalyst: How to Change Anyone's MindHow people changeThat most decisions that we make are shaped by other peopleThe major mistake most of us make when it comes to trying to change behavior in ourselves and othersHow to create change by reducing the barriers and energy requiredFeeling like we should do something vs because we want to do somethingPeople's zones of acceptance and rejectionWhat it means to "highlight a gap" and how it can help us changeHow the costs of change often come due before the benefits of change are experiencedWhat factors drive Identification vs DifferentiationJonah Berger Links:
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If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:
Mimetic Desires in Everyday Life with Luke Burgis
Effectively Thinking Ahead with Bina Venkataraman
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