Facts Tell but Stories Sell
Stories are so impactful in gaining sales for your product, no matter what it is. In this episode, Rob explores what he believes to be the best way to sell, via results based case studies. Listen in to hear how to get great case studies and then use them to improve and grow your sales.
KEY TAKEAWAYS
The ideal type of case study is a customer who already has results. Each case study should overcome one objection. Ask your client what they were on the fence about or what would have stopped them from buying from you. People often like to buy from people like themselves. So, you want to get case studies that are very different from you; to appeal to those who otherwise wouldn’t be as attracted to buying. It doesn’t matter how good a salesperson you are. Someone else recommending you, especially via a case study, will always sell you and your products better than you.BEST MOMENTS
“We have to have transformation”
“People like people like you”
“They have to give you, or your course or your system the credit”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
