Office Hours with Spencer Rascoff

Allison Ellsworth co-founder of Poppi on Creating a Healthy Soda Alternative While Building a Brand

<p>Allison Ellsworth and her husband Stephen, formerly employed in the oil and gas industry, quit their jobs to bet on themselves and and started a health-based soda alternative. Their concept, a prebiotic drink called Poppi masks the strong taste of apple cider vinegar using less than 6 grams of sugar to help support gut health. The Texas based start-up was funded by Rohan Oza after the couple went on Shark Tank who helped them work on a rebrand. Allison, who was 9 months pregnant shares how the company has focused on its digital and retail sales strategy, and why they are moving their team from Dallas to Austin.</p>

Spencer Rascoff is a New York Times bestselling author who co-founded four tech companies, invested in over 50, and was CEO of Zillow for a decade. His first start-up, Hotwire, sold to Expedia for $685 million, and his second start-up, Zillow, is now a real estate colossus, worth around $10 billion dollars. Now, he’s cofounded dot.LA, a media company covering the cutting-edge LA tech scene. Hear Spencer speak with CEOs, start-up founders, venture capitalists, and prominent thought leaders about how to manage, how to lead, and how to win in business.