Token CEO

How We Sell Barstool & Keep the Lights On

Erika takes you behind the scenes of Barstool's Upfront, the biggest event of the year for advertisers to buy into our unmatched content. She'll chat with Chief Revenue Officer Deirdre Lester about huge new announcements and what money they hope to bring in to the company. Erika will also answer your questions, talk headlines (including the Wall Street Journal's bombshell reporting on Facebook) and explain how to deal with burnout.

Headlines (00:01:23)
Q&amp;A (00:12:08)
Barstool Upfront (00:21:02)
Adulting (00:31:25) You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit <a href="https://barstool.link/tokenceo">barstool.link/tokenceo</a>

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes every week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host. You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit <a href="https://barstool.link/tokenceo">barstool.link/tokenceo</a>