Planet Money

HBO 2.0

What happens when the iconic symbol of your brand no longer makes sense? Today, HBO tries to evolve their sonic brand. This episode was adapted from the podcast <a href="https://www.20k.org/episodes/hbo20">Twenty Thousand Hertz</a>. | Subscribe to our weekly newsletter <a href="https://www.npr.org/newsletter/money?utm_source=rss_feed_copy&amp;utm_medium=podcast&amp;utm_term=planet_money">here</a>. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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