The Extraordinary Business Book Club

Episode 302 - Writing it all down with Cathy Rentzenbrink

'It starts off as me working out what I think, and then it becomes something I'm going to share with other people... The point at which I allow myself to start imagining a reader is really important.' Writing isn't just a tool for communication, and your book isn't just a product. In this thoughtful and practical conversation, best-selling author Cathy Rentzenbrink reveals how she approaches both life writing and how-to writing, and charts the looping, iterative progress that allows you to develop your ideas from exploration to exposition. She also shares her own writer's tricks for managing energy and getting unstuck, and explains the importance of avoiding kitchen-sinking... And if you're thinking that you're not a writer, there's good news for you: your business communication skills may be more transferable than you think.

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.