The Next Big Idea

LOONSHOTS: The Science of Generating Crazy Ideas (Safi Bahcall & Daniel Pink)

What if the fates of careers, companies, even entire industries depend on nurturing crazy ideas? In “Loonshots," physicist turned biotech entrepreneur Safi Bahcall pulls back the curtain on history’s greatest scientific, technological, and entrepreneurial breakthroughs, introducing us to a cast of colorful characters with much to teach us about how innovation really happens. In doing so, he provides a brand new framework for understanding the delicate relationship between complex ideas and even more complex people.

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.