Building a Marketing System for the Future
In a first for the Empire Builders Podcast Nick collaborates with the ultimate Ninja – Tim Cameron-Kitchen, Founder and CEO of Exposure Ninja Marketing and host of the Digital Marketing Podcast in a joint podcast and YouTube episode as they talk all things sales and marketing
This is a great chance to hear about the analytics that matter and why it’s important to diversify your marketing spend and get more focused on building relationships and customer lifetime value if you want to build a marketing system for the future
KEY TAKEAWAYS
To make an event desirable you have to have something significantly different from everyone else You have to demonstrate enough points of difference so that you are not the same as everyone else The user journey can be a few days or years, people can come into your world for a period of time before they purchase Marketing needs to be a combination of approaches both direct and indirect There is a difference between brand marketing and direct response marketing It’s helpful in the early days to support the business with your personal brand to gain traction more quickly Organic visibility on Google is still the most profitable traffic we are seeing Diversifying your marketing spend is key and sometimes you need to build trust and a brand first You need to look at the general direction and build a marketing system that plays well with the future we are moving towards Google Analytics is a really useful way of looking at your data and conversion Facebook advertising can often be influencing other channels Don’t focus on the first sale all of your advertising should be directed at getting a customer to a point where you can build a relationship and monetise over days, weeks, months, and years
BEST MOMENTS
‘It's not just a business event it’s an experience’
‘You have to get focused on customer lifetime value’
‘We try to build success through a sense of community year on year’
VALUABLE RESOURCES
https://keapnow.com/empirebuilders
Exposure Ninja Digital Marketing
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
