Office Hours with Spencer Rascoff

From The Vault: Sallie Krawcheck, CEO of Ellevest

<p class="p1">With her longstanding Wall Street career (Citigroup, Merrill Lynch) and unique perspective as a woman in a predominantly male industry, Sallie Krawcheck is tackling a question that has mystified investment banks for decades: how to successfully market wealth management services to women. As CEO of digital financial investment platform Ellevest, she sees diversity as the greatest advantage in cracking the code. Krawcheck encourages each employee to bring their "whole self" to work, and emphasizes hiring the best fit for the team, which in some cases could be a different choice than the person who traditionally would be considered the best fit for the role. This interview was originally published on September of 2016.</p>

Spencer Rascoff is a New York Times bestselling author who co-founded four tech companies, invested in over 50, and was CEO of Zillow for a decade. His first start-up, Hotwire, sold to Expedia for $685 million, and his second start-up, Zillow, is now a real estate colossus, worth around $10 billion dollars. Now, he’s cofounded dot.LA, a media company covering the cutting-edge LA tech scene. Hear Spencer speak with CEOs, start-up founders, venture capitalists, and prominent thought leaders about how to manage, how to lead, and how to win in business.