The Three Levels Of Value
Nick talks about the ways in which we can understand our client's needs, and better serve them, by recognising the three levels of value, and deploying them in the right order.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
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KEY TAKEAWAYS
Decisions are sometimes made by the unconscious, but in order to process them fully, we must allow them to break through the conscious mind, which always seeks to protect and shield us. The first level of value is to help your customer to fully understand their challenge. Many feel the challenges they face, but fail to effectively identify its implications. Once the problem is understood, we must supply the quickest path or method towards eradicating that issue. The last level of value is demonstrating how your unique offering actually removes or eradicates the problem being faced.BEST MOMENTS
'It's about how you can start to influence someone by understanding their highest need from their biggest challenge'
'The subconscious mind is where a lot of our decisions are made'
'A lot of people know they have a challenge, but don't know what it is'
'If you can show that you understand their problem better than they understand their problem, then the next level of value becomes super easy'
VALUABLE RESOURCES
Scale Up with Nick Bradley: scaleup.vip/podcast
Scale Up Your Business, coaching/consulting: https://suyb.global
Join the free Scale Up Your Business community: scaleup.vip/community
To download a free gift from Nick - The 5 Reasons Why Your Business
Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1
Take the SUYB Predictable Growth Assessment™, to measure your current business performance
and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
