Episode 316 - The Crux with Richard Rumelt

Episode 316 - The Crux with Richard Rumelt

By Alison Jones

'The basic failure of strategy work is a failure to define the challenge that you're trying to meet.'

Richard Rumelt is one of the world's leading authorities on strategy. He's also a keen rockclimber, and it was climbing that gave him the inspiration for his new book: The Crux. 

In this wide-ranging conversation we talk about why strategy is such a controversial concept in business, and also why writing is such an important discipline for business thinkers. 

Episode 316 - The Crux with Richard Rumelt
Episode 316 - The Crux with Richard Rumelt
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The Extraordinary Business Book Club
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