Seth Godin On How To Make Things Better
Seth Godin is a former dot com business executive and the author of twenty best-selling books that have been translated into over 40 languages around the world, and which have helped to empower others to become the best version of themselves. His blog was named by Time among its 25 best blogs of 2009.
Seth joins Nick today to talk about the answers to some very crucial questions - namely how we can increase our impact in the world by doing the things we're truly passionate about, and how to turn that passion into a scalable enterprise of which we can be proud.
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KEY TAKEAWAYS
A true teacher is someone who can recognise the light in others, and who do all they can to make it burn brighter, without regard for their own personal glorification. Marketing and advertising used to be the same thing, leading to a misunderstanding that still exists to this day. An advertising campaign is not the same as a marketing campaign. The core principle of marketing used to be to make average stuff for average people at scale. What has shifted is that scale is no longer a plus but a minus. The finest way of reaching your customers is to create something sp special that they will run to tell others. This is a dramatic shift in the way we reach people.BEST MOMENTS
'I'm trying to turn on lights for people'
'It is cheaper and more effective to make something for someone than it is to make something for everyone'
'I would rather applaud people who are doing extraordinary things, than win any given competition'
'Spend money to make a product or service that people want to talk about'
VALUABLE RESOURCES
Scale Up with Nick Bradley: scaleup.vip/podcast
Scale Up Your Business, coaching/consulting: https://suyb.global
"Scale To Sale" Workshop ... join my FREE training on how to scale your business to a life-changing exit - register here:
https://www.scaleupmastermind.com/live-workshop
Seth Godin - https://seths.blog
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
