92. Authentic Business: How to “Simply Be” Your Personal Brand with Jessica Zweig
Jessica Zweig is the CEO of the SimplyBe Agency, a premier personal branding firm based in Chicago, serving clients across the globe. The SimplyBe. Agency helps its clients, ranging from corporate executives to entrepreneurs and creatives, in becoming recognized industry experts and thought leaders. Jessica facilitates sold-out workshops and global masterminds and speaks on the power of personal branding to corporations such as Google, Verizon, Campbells, Salesforce, Pinterest, Morningstar, Mars, Blackstone, EQ Office, Motorola, Beam Suntory, Nike, Red Bull, the Chicago Tribune, Virgin, Bank of America among hundreds of others.
On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future.
In this episode, we’re diving into all things personal brand, how to lead with intention and embody your most authentic self to your audience with no BS communication.
Time Stamps
2:18 Why is personal brand important?
16:05 Showing vulnerability through your personal brand
23:47 How far do people have to go with their brand
27:56 Can your personal brand change?
30:42 How important is brand aesthetic?
34:38 Jessica’s new book, Be
43:15 Mel’s 3 questions
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