Cassandra Stavrou - Kickstarting a British snack revolution and the importance of International Women's Day

Today's interview is with Cassandra Stavrou, co-founder of PROPER Snacks. One of the top female entrepreneurs in the UK, Cassandra helped to kick-start the revolution in the snacking industry that has gripped the UK for nearly a decade. I've been incredibly excited for this episode and Cassandra shares candidly her experience on everything from founding an iconic British Brand to being a female founder in a male-dominated world.This episode is part of our campaign for International Women's Day. You can see our other bonus episodes on our podcast page, each one shining a light on the amazing female entrepreneurs we've had on the show. In this episode we discuss: What is behind the name proper- and how it formed the company's ethos Why Cassandra is obsessed with an emphasis on product and following the advice of ‘keeping the main thing, the main thing’. The moment She thought ‘I have something here’ and how people can scale their lockdown hobbies How Top Gear gave her the inspiration for her first product What Cassandra had to go through to get that initial £10,000 to start the business- and her  low moments in this journey The things that drive Cassandra toward success Her first hire at Proper and the importance of prioritizing sales What the next ten years of food innovation will look like  Jobs of the future in food How to maintain culture when growing so fast and the problems of over-complicating culture Becoming a B-Corp so early on Mentors on her journey The importance of international women’s day Hiding her pregnancy during negotiations to sell her business  Pass the mic- the entrepreneur Cassandra wants to shine more light on Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices