Land of the Giants

Why Instagram Broke Its Square

When Mark Zuckerberg bought Instagram in 2012, he promised he would be hands-off with the company’s curated aesthetic and simple features. But as Facebook scaled the startup into a social media juggernaut, tensions flared. Instagram’s founders would leave, and it’s now a very different app than when it first started. But are the changes setting the company up to compete in the future? Or is Instagram losing the magic that made it great in the first place? 

Hosted by Shirin Ghaffary (@shiringhaffary) and Alex Heath (@alexeheath)

Subscribe for free. Be the first to hear next week's episode by hitting the plus sign in your favorite podcast app

Follow @recode and @verge for more coverage of Meta and Big Tech


Learn more about your ad choices. Visit podcastchoices.com/adchoices

Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars?

From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.